Gesmer Updegrove LLP

Susan M. Mulholland takes our clients global.  She helps clients grow their businesses by advising them on expanding their intellectual property assets from small, local portfolios to extensive global ones.  Susan’s experience focuses on all aspects of US and international copyright, domain name and trademark law, from selection, acquisition and maintenance to licensing, exploitation, and policing.  Her expertise in the field of intellectual property extends to advertising, merchandising, brand management, consumer protection, Internet, and privacy law.  Whether you’re an entrepreneur or a large corporation, Susan can help you protect your intellectual property assets.

The takeaway on Susan’s work?

• She’s specializes in intellectual property representation for individuals, emerging and public companies, and technology standards-setting consortia.   
• She protects and enforces her clients’ rights in their intellectual property, including copyrights, domain names,  trademarks, and trade dress.
• She defends her clients against claims of infringement, unfair competition, and violation of rights of privacy and publicity.
• Susan increases her clients’ overall valuation by providing strategic planning for their brand protection in the US and abroad. 
• She helps clients license intellectual property to exploit brand recognition.
• She provides intellectual property due diligence in connection with business transactions, security agreements, and IP audits.
• She has proven experience in negotiating and drafting intellectual property licenses, assignments, and settlement agreements, as well as  software and web-based agreements, such as privacy policies and terms of use.

Outside the office, Susan enjoys wreck diving, swimming with sharks, and planning her first trip as a space tourist.