The business of serving and selling to the public has changed dramatically in the last 20 years. Distribution and marketing channels have been democratized as technology provides retailers with more efficient and less expensive ways to get their products to consumers. Gesmer Updegrove has been at the forefront of these changes, helping clients create business models and retail opportunities that benefit from this dynamic, and increasingly global, marketplace.
Gesmer clients have created, marketed, and sold consumer products and services of every stripe, from autonomous robots that clean your house, to upscale housewares and clothing that make your world beautiful, to apps that transform your mobile devices into servants and playmates, to online tutoring services that enable your child to get the most out of his or her studies. The variety of consumer-oriented products and services are limited only by the imaginations of our clients, which, as it turns out, are boundless.
Our clients come to us to eliminate the barriers that can come between great ideas and great products. We understand that a company in the consumer space often has different goals and expectations than its business-to-business counterpart, and we can establish corporate structures that recognize that. We are instrumental in putting together licensing and financing deals that give our clients access to the resources that literally breathe life into their products. And we protect their intellectual property through patent, trademark and copyright registration and enforcement programs, giving our clients a comprehensive approach to not only securing new product or service lines, but safeguarding their brands and the companies themselves.
Bringing a product or service to market can be a difficult process in the best of circumstances. Reaching the consumer presents a special set of challenges. Fortunately, as our clients have learned, the rewards can be well worth the effort.